How I measure organic growth opportunities and successes for myself and my clients.
Data Studio Dashboards
Custom analytics dashboards built in Google Data Studio to track performance, including organic traffic, keywords, landing pages, key events, and conversion rates by channel.
SEO Snapshot
An easy way to showcase organic traffic results to clients, incorporating filters for landing pages and date ranges in a more accessible format than GA4’s explorations can provide.
Branded and query filters in Google Search Console make it easy to illustrate broad keyword trends and supplement position tracking reports.
Web Traffic Channel Report
Map traffic and conversion history by channel in one accessible dashboard.
Detailed pages dive into the numbers for each channel by landing page or session source, with filters to isolate conversions, device types, regions, and date ranges.
Simple Google Data Studio reports like this can be a powerful and digestible client-facing reference for backlinks, AI traffic, lead-gen campaigns, and more.
SEO Audits
Tools and processes to diagnose SEO issues and provide recommendations and solutions.
Technical SEO Report Card Template
A comprehensive overview of potential technical SEO pitfalls.
KOB Report
A snapshot of the most valuable target keywords for a site, based on competitor research, volume, cost-per-click, and competitive density.
